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India: Russia Expands Its Cross-Cultural Communication Experiment
Date : 08/06/2010
Category : Cross-Cultural Communications
Country : India
  • DETAILS

India: Russia Expands Its Cross-Cultural Communication Experiment

 

The Voice of Russia, which already has content on Fever FM and Siliguri-based Radio High 92.7 FM, has begun airing its programme ‘With Love from Russia’ on Radio One from the first week of June.

 

The programme is currently limited to Mumbai, Delhi and Kolkata as Voice of Russia wants to target listeners in the metros. The FM channels are currently broadcasting a daily two hour infotainment programme titled “With Love from Russia” between 0000-0200 hours IST without mentioning “Voice of Russia.”

 

The content from Voice of Russia is packaged by Kolkata-based Miracle Infoweb Pvt Ltd. However, the shows are hosted by presenters of individual stations playing a mix of Indian and Russian songs. The talk content is mainly related to music, culture and lifestyle of Russia. Radio One broadcasts the programme in Hindi in Delhi & Mumbai, and Hindi/Bengali in Kolkata.

 

Source: RadioandMusic.com

 

 
 
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