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China: CCTV Signs Content Deal With CNBC
Date : 24/06/2010
Category : Media in Asia and News Coverage
Country : China
  • DETAILS

China: CCTV Signs Content Deal With CNBC

24 Jun 2010

China’s state broadcaster China Central Television (CCTV) has signed a content deal with the USA-based CNBC, Asia Media Journal reports.

CNBC will provide international capital market analyses and financial news updates to CCTV’s Business Channel (CCTV2) programme ‘Global Connection Show'.

The CNBC market updates will be anchored out of CNBC’s Asia headquarters in Singapore as well as CCTV’s headquarters in Beijing. The segment will include weekly updates from CNBC’s bureaus around Asia Pacific and will be broadcast in English with Chinese subtitles to 400 million households across China.

Director-General of CCTV Business Channel Guo Zhenxi said: "Asia Pacific is now the engine of the world's economic growth.”

President and Managing Director of CNBC in Asia Pacific Satpa Brainch said: “These daily market updates will provide all viewers across China access to the fast, accurate, actionable and unbiased information, data and analysis that has made CNBC first in business worldwide,”

Source: ABU

 
 
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