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Thailand - Creative industry initiative gives Thai animation a push
Date : 10/03/2010
Category : * REQUIRED
Country : Thailand
URL : Visit website
  • DETAILS

One aspect of the Government's "creative industry" push to uplift Thailand's economy is the digital content industry, in an attempt to make the country stand out in the Asia market.

This year, the market expects to reach 22.8 billion baht, of which 11.4 billion baht will come from animation and the remainder from games.

This will be an increase on last year, when the market size was 20.5 billion baht, made up of 10.2 billion baht from animation and 10.3 billion baht from games. However last year's figure was down from 2008, when the industry was worth 21.2 billion baht. This drop was blamed on the economic downturn.

The Software Industry Promotion Agency (Sipa), in collaboration with industry partners, has secured approval for a budget of 178 million baht to promote the digital content industry under the Strong Thailand economic stimulus package. This will help set in motion various activities under the Digital Media Asia 2010 (DMA) project, according to Jeerasak Pongpisanupichit, Chairman of the Executive Board at Sipa.

The DMA intends to help expand opportunities in the international market and attract investment or co-investment for creative industry, especially in the game and animation fields.

 

For more information please visit the website.

 

Source: Bangkokpost

 
 
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